Soft, washable loveys in organic cotton for cot-side rituals, car-seat naps, and the arms that need something familiar.
Made with a lightweight cotton weave that feels soft against small hands.
A soft, breathable-feeling construction for everyday carrying and cuddling.
Simple details and varied edges give little hands something familiar to find.
Designed to be used often, then gently washed and brought back into the day.
Three familiar shapes. One simple idea: choose a piece that feels good in a small hand and easy to reach for.
A soft bunny head, a light muslin square, and carefully finished edges for tiny fingers to explore.
A simple square with four textured corners, made for little hands and everyday packing.
Keep one by the cot and one in the bag, so a familiar piece is always within reach.
A lovey becomes part of the little rhythms around rest. Ours are designed with familiar textures, uncomplicated shapes, and cotton that becomes softer over time.
Simple embroidery and carefully finished seams keep the focus on a soft, familiar shape.
Lightweight cotton and tactile details give small hands different places to hold, pinch, and explore.
Designed to come along for ordinary days, then go straight into the wash when the day is done.
Not a promise of perfect sleep. Just a thoughtfully made piece for the quiet in-between moments.
At home
Keep one near the cot, the reading chair, or wherever your evening winds down.
Out together
Light enough for a changing bag, stroller pocket, or the hand that needs something to hold.
Wash day
Choose a matching pair so the familiar feel stays close while the other one is being washed.
Care guidance and safety information for choosing and using a lovey.
You can introduce the scent and touch during supervised awake times, nursing, and stroller rides from newborn age. For unsupervised crib sleep, the American Academy of Pediatrics (AAP) recommends waiting until 12 months. Many parents use our lovey during transition bedtime routines from 4–6 months onward under observation.
Keep the blanket against your chest during skin-to-skin time or sleep with it under your pillow for 1–2 consecutive nights. Our unbleached organic cotton holds maternal pheromone and natural scent exceptionally well, creating instant familiarity for your baby.
Machine wash cold or warm on gentle cycle using mild, baby-safe detergent. Tumble dry on low heat or hang dry in the shade. The muslin weave actually becomes fluffier and softer after every single wash.
Once a baby becomes attached to their lovey, losing it on an outing or having it trapped in the laundry during naptime can cause intense bedtime meltdowns. We strongly advise rotating two identical blankets from day one so both carry equal scent and feel.
Occasional notes on care, new colors, and the small rituals that make a nursery feel like home.